Business & Commercial Analytics

Detailed SaaS cohort metrics, MRR expansions, churn rates, and Customer Lifetime Value (LTV).

Average Revenue Per User (ARPU)

$48.20

6.4%across paid accounts

Monthly Churn Rate

1.8%

0.4%Industry benchmark < 3%

Trial-to-Paid Conversion

24.6%

3.2%30-day cohort

Net Revenue Retention (NRR)

118%

4.1%Expansion driven

Cohort Retention Matrix

Cohort retention charts and customer renewal behavior are computed daily at 00:00 UTC.